See plans
DFW video for home service brands

Your brand
in their hand.

We come to your jobs and film your crew, your trucks and your customers. You get back 20 reels and 20 photo posts a month, posted where homeowners already scroll.

Get started See the work
15+ years in home servicesShot on site across DFWFacebook · Instagram · TikTok · YouTube
Where your content lives

One shoot.
Every place they scroll.

The homeowner already has a phone in their hand. We make sure your company shows up there looking like the best-run shop in town.

Sample client shown: Ridgeback Air & Plumbing (placeholder brand)

Content Day · Frisco, TX
People · Products · Process · Projects

Your crew is the content.

Every owner asks for the same thing: more real content. Video from the field. Your own team instead of a stranger from a stock library. That is what we make, every month.

Jan Ruley listening as a home service owner walks through a job at the shop table
Planning a Content Day with a home service team in their shop
Who’s behind Unruly

15+ years telling DFW home-service stories.

I’ve spent more than 15 years telling the stories behind some of DFW’s home-service businesses, and I’ve learned that the best marketing starts with the people who make those businesses great.

I started behind the camera, creating brand stories that introduced customers to the real people behind local companies. As social media evolved, so did my work: building content strategies that connected storytelling with customer engagement, brand reputation, and business growth.

I created Unruly to bring that experience into a more personal, hands-on partnership. Less manufactured marketing. More meaningful content, authentic connections, and stories that give customers a reason to choose you.

Jan Ruley
Jan RuleyFounder, Unruly Content + Consulting

What we film on a Content Day

A few hours on your jobs becomes a month of posts. No scripts, no actors, just your people doing the work.

A month of content

20 reels + 20 photos. Every month.

A curated feed of 40 posts a month: tech spotlights, installs, attic jobs, customer stories, FAQs and seasonal tips. Real crews in real DFW homes.

The offer
40pieces of
content
a month

Shoot once, show up all month. We come to your business, capture the real thing, and hand you 20 reels and 20 curated photo posts. No scrambling for something to post.

20

Reels

Vertical video for Instagram, Facebook, TikTok and YouTube Shorts, with hooks and captions.

20

Photo posts

Curated, edited photos of your crew, trucks and jobs for your feed and Google profile.

= 40 posts a month. One curated feed that looks like a real company.

Posted for you in 4 places

  • Facebook
  • Instagram
  • YouTube Shorts
  • TikTok
One plan · month to month

Monthly

$2,995per month

40 pieces of content every month. No long contract.

Done for you, start to finish

  • 1 on-site Content Day a month, anywhere in DFW
  • 20 reels + 20 curated photo posts
  • Content strategy and a monthly content calendar
  • Ideas, hooks and scripts written for you
  • Shot lists and on-camera coaching for your crew
  • Pro cameras, lighting, audio and stabilizers
  • Drone coverage of projects, where permitted
  • Professional editing, color correction and captions
  • Formatted for every platform: Reels, Stories, Shorts and feed
  • Captions written for homeowners in your area, in your voice
  • Ad-ready versions for your team or ad partner
  • Scheduled and posted for you on Facebook and Instagram, plus TikTok and YouTube Shorts
Start monthly

Scope and travel limits apply to all Content Days.

FAQ

Questions owners ask.

Straight answers before you book. Don’t see yours? Email [email protected].

Get started
Is there a contract?

No. There are no long-term contracts. The Monthly plan runs month to month. The Pay for 3, Get 1 Free offer is paid up front for three months, and your fourth month is free.

Do you offer refunds?

No. All payments are non-refundable, including the Monthly plan and the Pay for 3, Get 1 Free offer. If you have questions about a plan, ask before you sign up and we will walk you through it.

What do you need from us?

Your time and access. You agree to make time for each Content Day and to provide the people, products, jobs and locations we film: your crew and techs, the equipment and systems you sell, real jobs in progress, and your shop, trucks or customers’ homes with permission. The more real work we can capture, the better your content.

What do I get each month?

One on-site Content Day anywhere in DFW, and 20 reels plus 20 photo posts: 40 pieces of content a month. We edit, caption and post them for you on Facebook, Instagram, TikTok and YouTube Shorts.

What happens on a Content Day?

We come to your jobs, shop and trucks and film your team doing the real work: tech spotlights, installs, customer stories, FAQs and seasonal tips. No actors. We plan the shot list ahead of time so it fits around your schedule.

My crew isn’t comfortable on camera. Is that a problem?

No. Most crews aren’t at first. We coach your team on camera, keep it short and natural, and a lot of great content is hands-on work that doesn’t need anyone to talk.

Who posts the content?

We do. We schedule and post to your Facebook, Instagram, TikTok and YouTube Shorts accounts. You give us access through Leadsie, a secure link you approve in a few clicks, so you never have to share your passwords.

Do you run ads?

Yes, as an add-on. Meta ad management is $2,000 a month and covers up to three Facebook and Instagram campaigns built from your content. Ad spend isn’t included; Meta bills it to your ad account. Every plan also includes ad-ready versions of your footage.

What if the weather is bad on our Content Day?

We may reschedule for weather, safety or other conditions outside our control, and we will work with you to pick a new date.

What areas do you serve?

Dallas–Fort Worth, including Frisco, Plano, McKinney, Allen, Prosper, Denton, Dallas, Fort Worth, Arlington and the cities around them. Scope and travel limits apply.

Get started

To stand out, you have to start. Let’s get started.

Ready to make your business stand out? Tell us a little about your company, and we’ll help you get started with a content plan that fits your business. We’ll be in touch within one business day.

  1. 1

    Send the form

    Takes two minutes. No commitment.

  2. 2

    Choose your content plan

    Flexible monthly content or our Pay for 3, Get 1 Free offer. Commit to three months, get the fourth free.

  3. 3

    We film. We post.

    We capture your team and the real work you do, then create and post 20 reels + 20 photo posts every month across Facebook, Instagram, TikTok, and YouTube Shorts.

Prefer email? [email protected]