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Monthly video content + social posting for Texas home-service companies

Your brand
in their hand.

We film your crew and real jobs, then turn one monthly shoot into 20 short videos and 20 photo posts, edited, captioned, and published for you.

Plan My Content Day See the work

$2,995/month · One on-site Content Day · Month to month

On-site in Dallas–Fort Worth and Midland–Odessa.

15+ years in home servicesShot on site in DFW and Midland–OdessaFacebook · Instagram · TikTok · YouTube
Where your content lives

One shoot.
Every place they scroll.

The homeowner already has a phone in their hand. We make sure your company shows up there looking like the best-run shop in town.

Content Day · Frisco, TX
People · Products · Process · Projects

Your crew is the content.

Every owner asks for the same thing: more real content. Video from the field. Your own team instead of a stranger from a stock library. That is what we make, every month.

Jan Ruley listening as a home service owner walks through a job at the shop table
Planning a Content Day with a home service team in their shop
Who’s behind Unruly

15+ years telling DFW home-service stories.

I’ve spent more than 15 years telling the stories behind some of DFW’s home-service businesses, and I’ve learned that the best marketing starts with the people who make those businesses great.

I started behind the camera, creating brand stories that introduced customers to the real people behind local companies. As social media evolved, so did my work: building content strategies that connected storytelling with customer engagement, brand reputation, and business growth.

I created Unruly to bring that experience into a more personal, hands-on partnership. Less manufactured marketing. More meaningful content, authentic connections, and stories that give customers a reason to choose you.

Jan Ruley
Jan RuleyFounder, Unruly Content + Consulting

What we film on a Content Day

One Content Day on your jobs becomes a month of posts. No actors or stiff performances. We plan the talking points and coach your team so the content feels natural.

A month of content

20 reels + 20 photos. Every month.

A curated feed of 40 posts a month: tech spotlights, installs, attic jobs, customer stories, FAQs and seasonal tips. Real crews in real homes across DFW and Midland–Odessa.

The offer
40pieces of
content
a month

Shoot once, show up all month. We come to your business, capture the real thing, and hand you 20 reels and 20 curated photo posts. No scrambling for something to post.

20

Reels

Vertical video for Instagram, Facebook, TikTok and YouTube Shorts, with hooks and captions.

20

Photo posts

Curated, edited photos of your crew, trucks and jobs for your feed.

= 40 posts a month. One curated feed that looks like a real company.

Posted for you in 4 places

  • Facebook
  • Instagram
  • YouTube Shorts
  • TikTok

Give homeowners a reason to recognize and trust your company before they need you, with real content your team doesn’t have to plan, film, edit, or post.

What the monthly service does

  1. Shows the people and workmanship behind your company.
  2. Keeps your social channels active without handing the work to your office staff.
  3. Builds a usable library of creative for organic posts and future paid campaigns.

What you get each month

  • Each month, we create 20 edited short-form videos and 20 photo posts.
  • Videos are published across Facebook, Instagram, TikTok, and YouTube Shorts.
  • Photo posts are scheduled on Facebook and Instagram.
  • The same original content may be adapted and shared across multiple channels.
  • Photos you can also use on your Google Business Profile.
One plan · month to month

Monthly

$2,995per month

40 pieces of content every month. Month to month, no long-term commitment.

Done for you, start to finish

  • 1 on-site Content Day a month
  • 20 reels + 20 curated photo posts
  • Content strategy and a monthly content calendar
  • A monthly review of what was published and what to build on next
  • Ideas, hooks, and talking points planned for you
  • Shot lists and on-camera coaching for your crew
  • Pro cameras, lighting, audio and stabilizers
  • Drone coverage of projects, where permitted
  • Professional editing, color correction and captions
  • Formatted for every platform: Reels, Stories, Shorts and feed
  • Captions written for homeowners in your area, in your voice
  • Ad-ready versions for your team or ad partner
  • Scheduled and posted for you on Facebook and Instagram, plus TikTok and YouTube Shorts
Talk to Us About Monthly

Monthly review

Each month, we review what was published, what earned attention, and which topics or formats to build on next.

What we track: reach, views, engagement, follower growth, and profile actions.

This review covers your organic content. Meta ad results are reported separately under Meta ad management.

Where we work

We’re on site in two Texas markets:

Same package, same price in both. Outside these areas? Ask us about travel.

FAQ

Questions owners ask.

Straight answers before you book. Don’t see yours? Email [email protected].

Get started
Is there a long-term commitment?

No long-term commitment. You sign a simple month-to-month service agreement. The Pay for 3, Get 1 Free offer is a separate prepaid option.

Do you offer refunds?

No. All payments are non-refundable, including the Monthly plan and the Pay for 3, Get 1 Free offer. If you have questions about a plan, ask before you sign up and we will walk you through it.

What do you need from us?

Your time and access. You agree to make time for each Content Day and to provide the people, products, jobs and locations we film: your crew and techs, the equipment and systems you sell, real jobs in progress, and your shop, trucks or customers’ homes with permission. The more real work we can capture, the better your content.

What do I get each month?

One on-site Content Day and 40 pieces of content: 20 edited short-form videos and 20 photo posts. Videos are published on Facebook, Instagram, TikTok and YouTube Shorts, and photo posts are scheduled on Facebook and Instagram. See what you get each month.

Are the 40 posts unique on every platform?

Each month we create 40 original pieces: 20 videos and 20 photo posts. Each video is adapted for and published on Facebook, Instagram, TikTok and YouTube Shorts, and photo posts are scheduled on Facebook and Instagram. So the same original piece can appear on more than one channel; the 40 is the number of originals, not the number of posts per platform.

What happens on a Content Day?

We come to your jobs, shop and trucks and film your team doing the real work: tech spotlights, installs, customer stories, FAQs and seasonal tips. No actors. We plan the shot list ahead of time so it fits around your schedule.

My crew isn’t comfortable on camera. Is that a problem?

No. Most crews aren’t at first. We coach your team on camera, keep it short and natural, and a lot of great content is hands-on work that doesn’t need anyone to talk.

Who posts the content?

We do. We schedule and post to your Facebook, Instagram, TikTok and YouTube Shorts accounts. You give us access through Leadsie, a secure link you approve in a few clicks, so you never have to share your passwords.

Do you run ads?

Yes, as an add-on. Meta ad management is $2,000 a month, or $4,995 a month together with the monthly content plan, plus ad spend. It covers strategy and setup for up to three Facebook and Instagram campaigns built from your content. Ad spend is billed separately and paid directly to Meta. Every plan also includes ad-ready versions of your footage.

What if the weather is bad on our Content Day?

We may reschedule for weather, safety or other conditions outside our control, and we will work with you to pick a new date.

What areas do you serve?

Dallas–Fort Worth and Midland–Odessa / Permian Basin. Same package, same price in both. See where we work for travel.

Get started

To stand out, you have to start. Let’s get started.

Ready to make your business stand out? Tell us a little about your company, and we’ll help you get started with a content plan that fits your business. We’ll be in touch within one business day.

  1. 1

    Send the form

    Takes two minutes. No commitment.

  2. 2

    Choose your content plan

    Flexible monthly content or our Pay for 3, Get 1 Free offer. Commit to three months, get the fourth free.

  3. 3

    We film. We post.

    We capture your team and the real work you do, then create and post 20 reels + 20 photo posts every month across Facebook, Instagram, TikTok, and YouTube Shorts.

Prefer email? [email protected]