Training & Consulting
Beyond the lead.
Courses and consulting for the parts of a local service business that decide whether a customer stays — the follow-up, the complaints, the retention, and the content that keeps the phone ringing.
Why this exists
Most marketing stops at the enquiry.
Getting the lead is only the beginning. What happens on the call, in the complaint, in the follow-up three weeks later — that's what decides whether a customer becomes a habit or a one-off. This is the training and the thinking tools for that part of the business.
Everything here stands on its own. You don't need a content partnership to use it, and nothing here asks you to become a content creator.
Operations courses
Training for the parts of the business that decide whether a customer stays — the calls, the complaints, the follow-up.
Self-paced online course · one-time purchase
Retention To Revenue
Most local service businesses are focused on the next lead while the bigger opportunity is sitting in the customers they already serve. This course is about building the habits, the follow-up and the conversations that turn a one-time job into a relationship that keeps paying.
- A plain-language framework for spotting the repeat and referral revenue already in your customer list
- Follow-up rhythms that don't require another marketing hire
- The conversations that turn a completed job into the next booking
- How to make retention part of the week instead of a good intention
$297 one-time
Self-paced online course · one-time purchase
Complaint Resolution
A complaint handled well protects a review, a referral and your team's confidence. Handled badly, it costs far more than the job. This course gives your office and your technicians a shared way of working a complaint through to a result.
- A repeatable way to work a complaint from first call to resolution
- Language that lowers the temperature for both sides
- When to make it right, when to hold the line, and how to say either
- How to keep a resolved complaint from becoming a bad review
$247 one-time
Content courses
Training for the people actually creating the content, so the work keeps moving between partnerships.
Self-paced online course
In developmentThe Content Day System
How one planned shoot becomes ninety days of usable material — what to capture, who does the capturing, and how a small team keeps the library full between content days.
- Planning a content day around what the next 90 days actually need
- The shot list and question list that make a shoot pay for itself
- Turning one interview into a Reel, a post, an FAQ and an article
- Keeping the habit alive once the shoot is over
Price coming soon
Self-paced online course
In developmentThe Google Business Profile Rhythm
The four-week monthly rhythm that keeps a Google Business Profile accurate, current and worth reading — without turning it into a coupon book.
- A four-week rhythm you can hand to an office coordinator
- The six kinds of updates that earn attention on Google
- Which photos and videos are worth publishing, and which aren't
- Reading the numbers so the next month is better than the last
Price coming soon
Consulting
Something specific going on? Talk it through.
A short conversation about one problem in your business — why the phone isn't ringing, why customers aren't coming back, why the team isn't following through. No charge, no pitch deck. If a partnership is the right answer, we'll say so. If it isn't, we'll tell you what to do instead.
Free enquiry
Consulting enquiry
A conversation about a specific problem in your business. Nothing to pay — Jan replies personally.