Case study
A local plumber that finally looks as good online as its crews do on the job.
An ongoing content partnership covering social media, Google Business Profile, website content, and paid creative — all built from real jobsite photography and video.
- Client
- Local Plumber Content
- Industry
- Plumbing & Home ServicesHouston, Texas
- Channels
- FacebookInstagramGoogle Business ProfileWebsitePaid Social
The challenge
Great work nobody could see.
- Excellent technicians and a strong local reputation, but almost nothing online that showed it.
- Social posting was sporadic and mostly recycled graphics — nothing that looked like the real team.
- The Google Business Profile sat idle between review replies, missing the posts and photos local customers look for.
- Website service pages explained what the company did, but not in the language customers actually search.
The approach
One partnership, every channel.
Quarterly Content Day
A full day on location with the crews — attic installs, water heater swaps, sunset jobsite work — capturing a quarter's worth of authentic photo and video in one visit.
Monthly content calendar
A planned mix of project highlights, technician spotlights, seasonal advice, and customer proof, mapped out before each month begins.
Channel-by-channel adaptation
One shoot, many outputs: vertical reels for Instagram, community-friendly posts for Facebook, offer and photo posts for Google, and imagery for service pages and ads.
Website content that answers real questions
Service page rewrites and seasonal articles built from the questions techs hear in the field, structured so search engines and AI assistants can understand them.
The work
Selected content from the partnership.
Instagram reel
Vertical video captured on a Content Day — real techs, real installs.
Facebook post
Crew, jobs, and personality — not stock graphics.
Google Business Profile post
Seasonal offer posted where local customers are already searching.
Website service spotlight
Clearer service explanation with search-friendly structure.
The results
What changed.
- A consistently active feed across Facebook and Instagram, month after month
- A Google Business Profile with fresh posts, offers, and real job photography
- A library of owned photo and video the business can reuse in ads, hiring, and sales
- Zero hours the internal team spends planning, writing, shooting, or posting
“People started telling us they'd seen our guys online. That never happened before.”
Services used
How we did it.
Your business has plenty
to talk about.
Let's make sure your customers can actually find it.
No hard sell. Let's look at what you're doing now, what's missing, and whether Unruly is a good fit.