Service
Social media management built on real work, not stock content.
Your customers are scrolling Facebook and Instagram every day — and choosing the businesses that show up looking active, trustworthy, and human. Unruly plans, creates, and publishes your social content every month, built from the real work happening inside your business.
Who it's for
Built for businesses that do real work.
- Local service businesses — HVAC, plumbing, electrical, roofing, remodeling, landscaping, and similar trades
- Owners who know social matters but don't have time to plan, shoot, write, and post
- Teams doing great work that never makes it online
- Businesses whose last post was months ago — or whose feed is all stock graphics
What's included
Social Media Management, handled end to end.
Monthly content calendar
A planned mix of project highlights, team moments, customer proof, and helpful expertise — mapped out before the month begins, so nothing is reactive.
Real photo and video content
Content captured from your actual jobs, crews, and customers. Real work builds trust in a way stock graphics never will.
Caption writing in your voice
Every post written the way your business actually talks — clear, confident, and human — with hashtags and local keywords that support discovery.
Consistent posting + scheduling
Regular posting on Facebook and Instagram, handled end to end. Your feed stays active even in your busiest season.
Engagement monitoring
Comments and messages watched so customer questions get surfaced to you quickly instead of sitting unanswered.
Simple monthly reporting
A plain-English recap of what posted, what performed, and what's planned next. No dashboards you'll never open.
How it fits
Part of one ongoing partnership.
Social media management is the heartbeat of the Content Partner package. When paired with a quarterly Content Day, your feed runs entirely on authentic photo and video captured at your real jobsites — a full quarter of content from a single day on location.
How It WorksWhat changes
- A feed that looks active and trustworthy every time a customer checks you out
- Recognition in your local market — people feel like they already know you
- Content that supports your Google presence, website, and paid ads
- Zero hours your team spends planning, writing, or posting
Proof
See it in practice.
Questions
Common questions about social media management.
Which platforms do you manage?
Facebook and Instagram are the core channels for local service businesses, with LinkedIn available for companies that sell to other businesses or want to recruit. We'll recommend the right mix for your market.
Do you use stock photos or AI-generated content?
No. Unruly is human-first by design. Your content comes from your real work — captured during Content Days or gathered from your team — because authenticity is what builds trust with local customers.
How often will you post?
Most partners post several times per week across platforms. The exact cadence is set in your content calendar and stays consistent month over month.
What do you need from us each month?
Very little. An occasional heads-up about interesting jobs, plus quick approvals. The quarterly Content Day captures most of what we need for the following months.
Keep reading
Related insights.
Your business has plenty
to talk about.
Let's make sure your customers can actually find it.
No hard sell. Let's look at what you're doing now, what's missing, and whether Unruly is a good fit.